AI is rapidly disrupting every facet of professional and personal life. As it reshapes coaching and human development, practitioners face a dual challenge: staying relevant in an AI-driven world while preserving the human-centered essence of effective coaching. Many fear AI will replace them - but the real question is: How do we evolve with these tools rather than be displaced by them?

This session introduces the Do Good D.E.E.D.S. Method: A 5-phase approach for identifying, testing, and scaling the use of AI in a coaching business to increase profits and impact. Led by Tim Harrison, CEO of the Coaching Innovation Lab and globally recognized coach and advisor to the AI Coach Coalition, participants will explore how applied innovation is producing measurable results in coaching right now - and how to replicate these outcomes in their own practice. Through 3 real-world case studies you'll see the method in action: scaling personalized AI coaching across an entire school district, supporting a $3 million NIH-funded coaching study on being resilient amongst funding turmoil, and helping solopreneur coaches save hundreds of hours and tens of thousands of dollars while spending more time in their zone of genius.

These implementations demonstrate how a tool-agnostic, outcome-focused approach expands access to quality coaching while building lasting capability - pointing to a future where coaches evolve with the technology to unlock human potential."

By the end of this session, participants will be able to:

• Understand the 5-phase Do Good D.E.E.D.S. Method for evaluating and integrating AI to drive measurable outcomes
• Identify specific high-leverage opportunities to apply AI across diverse contexts
• Adopt evergreen principles that enable them to recognize and capitalize on AI opportunities in their specific context, regardless of how technology evolves